Photos taken

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Photos taken

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This is a flat plan for the front cover of my magazine...

Survey monkey questionnaire results

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Survey monkey questionnaire results

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This is an annotated flat plan for the contents page of my music magazine...

I got some audience feedback from my features page presentation so that I could see what I could do to improve it. This is a table of the feedback I got...

Features page presentation

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Features page presentation

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Reader Profile for music magazine

I have made this reader profile for my music magazine “Twist”. This has helped me understand my target audience as I can now easily see what sort of things they like to do, and what things they like.

Before I made my reader profile I looked at some other reader profiles for music magazines. I looked at “Uncut” and “NME”.

Uncut:

http://www.ipcadvertising.com/resource/ie8ggqzju8kgqdditq67k9hj.pdf

NME:

http://www.ipcadvertising.com/resource/hvcjivb3x8p8oqk9bw285ffu.pdf

When I looked at these I looked at many different things. I looked at the way the layout of the page, the house colours used, the images used, the content of the writing and I also looked into what their target audience was.

I felt that these reader profiles were very informative and told you  a lot about their target audience. Just by glancing at the page you can straight away see what their target audience like and what sort of lives they live. This is clever and it works well.

This gave me inspiration for making my reader profile. I decided to put all the images at the top of the page, and all the text in boxes at the bottom. I chose my images carefully, making sure they were relevant to my target audience. I only used my house colours on my reader profile as I thought it would help make it more recognisable to my magazine. 
The reason I made my reader profile was so that I could understand my target audience better. It has helped me to do this as I can now get a clear idea of who my target audience is, what they do in their time, what sort of lives they live, and what things they like, and are interested in, just by looking at my reader profile. This is useful, and it will help me when I am making my magzine.

This is a second evaluation of my preliminary task...

I have made a questionnaire on a programme called 'survey monkey' to get more information about my target audience, and how I can make my magazine appeal to them. I posted this questionnaire onto facebook so that people could answer it electronically, which is a lot easier. This also makes it easier for me to analyse the results. This is my questionnaire...

I have analysed these two features pages looking at their mode of address to get ideas for my music magazine. these are the two pages...

This is a flat plan of a features page for my music magazine...

I have made this mind map of ideas about the content of my features page, and how i will create a clear brand identity.

After doing my questionnaire I looked at the results I got. These are...

From doing this I can now see that my target audience would like to see mainly rock/pop music with some dance. I have got an idea of my target audience’s favourite artists and whether they prefer soloists or groups. I found that they would like to see a mixture of both soloists and groups. I have also found how my target audience get their music; this is mainly using pirate/peer-to-peer sites, as they don't buy CD's often. I also know how often my target audience download music, which ranges between every week and once a month. By looking at this I can tell that my target audience likes to be up to date with the latest songs and artists.

In order to get information about what sort of things my target audience would like to see in my music magazine I made a questionnaire and handed it out to girls aged 15-20. This is the questionnaire....

Music Questionnaire

1. What is you favourite type/genre of music?

   Dance                        R&B                 Rock/Pop                     Drum & Bass                 Other

   □              □             □                  □               □

2.      What bands/artists would you rate in your top 5?

-……………………………………………………

-……………………………………………………

-……………………………………………………

-……………………………………………………

-……………………………………………………

3.      When was the last time you brought a CD?

Within the last month   Within the last 4 months             within the last year            over a year ago

               □                  □                    □                 □

4.      How often do you download music?

Every week                    Every other week                    once a month               other

       □                    □                     □            □

5.      Do you use pirate/peer-to-peer sites to get music?

Yes                                    No

  □                   □

6.      Which of the following do you use the most to listen to music?

Ipod                  phone               computer         radio                 TV                    other

  □           □             □        □           □           □

7.      What was the last music track you brought?

Name of song:…………………………………………………………………………….

Name of artist:…………………………………………………………………………….

8.      Would you rather listen to a group or a soloist?

                   Group                        Soloist

                            □            □

Evaluation Of Preliminary Task

I have made my magazine so that it looks like what a real school magazine would look like. I have managed to do this by looking at different school magazines and seeing what techniques they use to make their magazine so successful. I decided that for the front page one image would work best. This would be a medium close up of students. The cover should also have the school crest on the front to identify it as being a school magazine. I discovered that this is what most school magazines look like, and so therefore I decided that my magazine would be successful like them. I had to be careful not to make my magazine look like a school prospectus rather than a magazine though, as it would not be as successful or attractive if this happened.

My magazine is for an all girls secondary school, therefore my target audience is girls aged 11-18. I have looked at the colours, activities, etc that girls at this age like and used this to help design my magazine. There are many different social groups between girls of this age, and so therefore I had to try to make my magazine appeal to all of these. To do this I used the house colours of purple and gold for all text on my front cover and contents page.

My magazine would be sold in the school. it would be a cheap magazine as it is for students, and it won’t sell if it is too expensive. I don’t think that my magazine would be sold in shops as you wouldn’t find a school magazine there.

The audience for my media product (school magazine) would be girls aged 11-18. This is because it is a magazine for an all girls secondary school.

I have attracted this audience to my magazine by using colours that I think most girls aged 11-18 would like and also using images that would relate to them. I have also used a serif text that I think is appropriate for a girls school magazine. This makes the magazine appear more elegant and personal.

By making my school magazine I have learnt some different things about the technologies that are available for me to use. I knew quite a lot already from using the programmes before. I have discovered different ways to do the text to make it more interesting and appealing. For example giving the text a background, or outlining the text with a different colour so that it is easier to read. I have also learnt how to erase parts of pictures to make them look better, and also how to make a school crest using different shapes and colours.

Looking back at my preliminary task I now have ideas on how to make my full product more successful. I could experiment with the photos I take, having different types of pictures such as close ups, long shots and medium close ups. I could also change the affects on the camera making the images black and white etc. I could also experiment with colours, making things darker/lighter and merging different colours to give different effects.

These are the pages of a school magazine that I have made for my preliminary task...
Front Page:

Contents Page:

Looking at how double page spreads suit their target audience

The double page spread I have been looking at is from the well known music magazine "NME". This article has been written and designed to appeal to it's target audience of late teens to mid 30's.
The layout of this double page spread has been carefully put together to attract the attention of it's target audience. It is a very simple design, with only one image in the top left hand corner of the double page spread. This image is a medium shot of the band featured in the article, which uses direct address to catch the readers attention. By putting this image in the reader will automatically know what this article is about and will want to read on. The layout of the text in this article is also very simple. A serif font has been used for the main copy of the article and a sans-serif font has been used for the headline. The text has been split into three columns, with drop caps at the beginning of each paragraph. There are no house colours on this page, only black on white text. The drop caps and headline have a white background like the main text in the article, but they use the image behind as the colour of the text.
The mode of address that "NME" have used helps to attract it's readers to the magazine. Above i have mentioned the layout of the double page spread and the font styles used, but also "NME" have chosen to stick to their colour scheme of black on white text, however they have not used their main house colour red on this double page spread. This is unusual as it is less obvious that you are reading "NME" by just looking at this double page spread. Also "NME" has not made it obvious to the reader what band this article is about. Instead of putting the bands name as a headline they have written "Satan's little helpers'. This obviously relates to the band, but if you didn't know them well, you wouldn't know what the article was about until you started reading it. By doing this it could get the readers attention as they would be curious as to what the article is about, and so they would want to read on.

To prepare for making my magazine I looked at the brand identity of different music magazines. This is research for the brand identity of MOJO...

I have now started my preliminary task. This is to make the front cover and contents page of a school magazine. Here is some the research I have done in order to help me make my preliminary task...

Research of music magazines:

This is an analysis of the front page of Q magazine. I have looked at the way the magazine has been designed to help it appeal to it's target audience and stand out on the shelf.

I have also looked at the forms and convetions of 3 music magazines. These are NME, Q, and Kerrang...

Alternative press

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Alternative press

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Introduction to Blog

I have made this blog to post the research I do in preparation for my AS coursework, where I will be designing the front page, double page spread and contents pages of a music magazine.