Looking at how double page spreads suit their target audience

The double page spread I have been looking at is from the well known music magazine "NME". This article has been written and designed to appeal to it's target audience of late teens to mid 30's.
The layout of this double page spread has been carefully put together to attract the attention of it's target audience. It is a very simple design, with only one image in the top left hand corner of the double page spread. This image is a medium shot of the band featured in the article, which uses direct address to catch the readers attention. By putting this image in the reader will automatically know what this article is about and will want to read on. The layout of the text in this article is also very simple. A serif font has been used for the main copy of the article and a sans-serif font has been used for the headline. The text has been split into three columns, with drop caps at the beginning of each paragraph. There are no house colours on this page, only black on white text. The drop caps and headline have a white background like the main text in the article, but they use the image behind as the colour of the text.
The mode of address that "NME" have used helps to attract it's readers to the magazine. Above i have mentioned the layout of the double page spread and the font styles used, but also "NME" have chosen to stick to their colour scheme of black on white text, however they have not used their main house colour red on this double page spread. This is unusual as it is less obvious that you are reading "NME" by just looking at this double page spread. Also "NME" has not made it obvious to the reader what band this article is about. Instead of putting the bands name as a headline they have written "Satan's little helpers'. This obviously relates to the band, but if you didn't know them well, you wouldn't know what the article was about until you started reading it. By doing this it could get the readers attention as they would be curious as to what the article is about, and so they would want to read on.